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If you haven't seen the latest FU to the gaming community from Eric Hirschberg at Activision, here is a great read: (Credit Charlie Intel) Microtransaction Engine 128 COD, and presumably other Activision games, will now be exclusively PAY to COMPETE, and if you are lucky you may win. The engine can specifically sort your gaming experience, going forward, thusly: "in a particular example, the junior player may wish to become an expert sniper in a game (e.g., as determined from the player profile). The microtransaction engine may match the junior player with a player that is a highly skilled sniper in the game. In this manner, the junior player may be encouraged to make game-related purchases such as a rifle or other item used by the marquee player". "In an implementation, when a player makes a game-related purchase, microtransaction engine 128 may encourage future purchases by matching the player (e.g., using matchmaking described herein) in a gameplay session that will utilize the game-related purchase. Doing so may enhance a level of enjoyment by the player for the game-related purchase, which may encourage future purchases. For example, if the player purchased a particular weapon, microtransaction engine 128 may match the player in a gameplay session in which the particular weapon is highly effective, giving the player an impression that the particular weapon was a good purchase. This may encourage the player to make future purchases to achieve similar gameplay results.” What they have done is leverage the BILLIONS of dollars made on in-game transactions, not on better gear, better servers or any real interest in giving you a competitive gameplay. No, they spent YEARS developing a new game control algorithm to ensure you are going to get SLAPPED online until you open your wallet. And once you have opened your wallet, the time window for the "advantage you just bought" will last no longer than the release of the next DLC weapons. This has proven to me it's time to give up on Activision. They are specifically weighting the experience so that you will continue to be placed against players with a much larger desire to spend money on a game than the average working player. Streamers and "VIP Gamers" will delight as they rack up 100 kill lobbies, but the other 80% of the community is going to continue to get put at an unfair advantage, which should effectively kill off the CoD franchise and I suspect Destiny/FIFA will get hit as well. I don't know how many have seen the news, it just released on Twitter via Charlie within the last 90 minutes, but I wanted to post my thoughts here for an open discussion. So, who's up for spending $1,000+ to be competitive on in-game content that can't be re-used?